With 384 items in the Family Wellness brand and about 45 suppliers we had only 3 months for this rebrand. The direction from our leadership was to take inspiration from the National Brand Equivalent and make the logo the largest thing the customer sees. This was particularly difficult when working with split items/National Brands for different Suppliers because both suppliers needed to be working off of the same backgrounds and colors for certain items (i.e. three suppliers had items which were equivalent to Advil).

 

Family Wellness Rebrand Art Directed by Zach Woodard