Ever since I starting working on my website I have expanded my knowledge and experience with creating user friendly experiences online through story-telling. Captivating consumers and audiences with beautiful and interesting designs while telling the story of a company or a personal business is something I love. It has taught me a lot about the evolution of design and all that the internet is capable of.
Creating these print materials ranging from business cards to large banners helped me understand how consumers looked at ads and took in art all while giving all of the important information that needed to be given. It was great to collaborate ideas and merge my artistic expression with the brand guide (without veering away from the brand guide).
Being able to tell a story through motion graphics and videos for me is the most powerful way to tell a story. I love taking an idea and making it into a digital story for almost all digital platforms. I’ve been able to tell stories through commercials, testimonials, Instagram ads, Facebook ads, and more.
While multi tasking in other roles I produced some graphics for multi-channel usage based on strategic creative briefs for sales, ads, information and sermon graphics for local churches. A lot of the time there was high demand for creative products usually resulting in a 48-72 hour turnaround.
Creating eye catching newsletters help create traffic and increase sales which is why I have taught myself how to craft engaging motion graphics that seamlessly work together to create an engaging experience for the user.
Coding is the perfect skill to have for those custom made applications on websites but thats not all.
Working with different brands and consumers has been such a learning experience to develop different skills and apply them globally.
I have created everything from boxes, bottles, vacuum packs, to bags. A lot of my work at Family Dollar was working with multiple style guide (and even creating my own). Our vision was to compete with the National Brands which you can see some of the below.
The first two were fun for me while I was creating the erasers from scratch.
As we were planning our Lent season, we wanted to put a lot of our focus on Easter Sunday and how grand of a celebration it is. The lily is a representation of joy and peace which is what Jesus stands for. It is a flower that represents Jesus and for that reason churches set out lilies during easter and the Lent season to remember Jesus in a physical way.
As we were talking about buying flowers, we didn't think that would be enough of a celebration and it wouldn't offer up our gifts in the proper way. I knew that we had hands to help so I designed a fast and easy way to make flowers of two sizes and the two locations we were in. I wanted to hang them on the walls and put lights under them so that we could paint lights on them like an artist with their paintbrush.
It took about 2 weeks to accomplish with about 12 volunteers, taking about 1,800 sheets of tissue paper and 500 sheets of poster board. To hang them on the fence like material we used the bulbs made of pipe cleaners to attach them in the back of the flower.
Each Sunday when we get into the elementary cafeteria we turn the room around for a place of worship, replicating a an environment for people to feel like they can engage without standing out.
I lead and executed the transformation of us being in front of the curtains, to using the stage.
For Mothers Day, we usually do something to celebrate. This year i wanted to recycle some of the lilies we used for easter to do a photo booth so that we could get professional pictures with them since some people weren't able to see them or get pictures during easter; and it was a great way to celebrate moms and those that love them.
Every Advent season The District Church raises money for a specific cause in the city and this Advent giving was going to education in the city. Creatively we wanted to show how our kids are important to us and so I came up with a design to illuminate what they think of when they think of Advent and display that with each word lighting up for the four week series.
After our print materials were created I started working on a stage design for our camp (Vacation Bible School). I created this set in 2 days without a budget.
My senior year in college I directed the first student directed straight play on the main stage called Searching for Eden. As we started out with conceptualizing the piece we wanted the first act of Adam and Eve to be very kid like and whimsical before the fall of mankind, which comes after the first act. The second act was more realistic and was set in this time period where Adam and Eve are grown and return to the place they met, Eden.
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As we worked on visualizing the Holy Spirit and planning for Easter, we came up with this huge backdrop for our sermon series from Easter and then finished it out with multiple languages for Jesus & God for our Holy Spirit sermon series. The finished product took me about 72 hours.
After hearing that a local inner city school needed a drama teacher I stepped in to help. These high schoolers didn't know anything about theatre but they were very passionate and wanted to learn and so I started with the fundamentals of the stage and performance. At the end of the school year they performed their first one act as their spring show. I learned how to communicate to high schoolers with no knowledge of a subject and had to cater my descriptions of the subject matter so the kids can relate.
As I was working with artists in the church and community I realized that there was a need for all of them to have a space to practice, learn, and freely create. With new artists and seasoned artists I came up with a curriculum for a workshop to lead people into creatively thinking about different forms of art. We did this by looking at how to creatively collaborate, creatively communicate, and creatively process.
We focused on how creativity is used to fuel thinking that is inventive and out side of the box. To help process and put into action we would do an interactive project to visually think through what we talked about each workshop. The pyramids were an example of one that we had done as a group.